1. Introduction & Scope

IVF Pulse ("we", "our", or "us") is a technology-driven platform Wellspring health solutions, based in Bangalore, Karnataka, India. IVF Pulse connects users with verified IVF (In-Vitro Fertilization) hospitals, clinics, doctors, and fertility experts. We do not own or operate any medical facilities; rather, we facilitate informed decisions for users on their fertility journey.

This Privacy Policy describes how we collect, use, share, and protect your personal information when you:

  • Visit our website or digital platforms for IVF-related content

  • Register, fill out inquiry forms, or interact with IVF Pulse

  • Engage with our Care Coaches or schedule consultations

  • Request appointments, treatments, or information about doctors, clinics, or services

  • Partner or collaborate with IVF Pulse as a business, hospital, or doctor

  • Download, register, or use the IVF Pulse mobile application (the "App")

By accessing or using IVF Pulse (web or app), you agree to this Privacy Policy.

2. Information We Collect

We collect information as necessary to provide our services, comply with legal requirements, and ensure your safety and satisfaction.

2.1 Personal Information

When you use our services, we may collect:

  • Full name, age, gender, marital status

  • Email address, phone number, residential address, and location data

  • Usernames and passwords for your account

  • Preferred clinic, doctor, or city for treatment

  • Communication preferences and feedback

2.2 Medical & Health Information

Upon your consent and if you seek personalized services, we may collect:

  • Medical history, including infertility diagnosis and treatment history

  • Previous and current medications, allergies, reports, or test results

  • Symptoms, concerns, and specific queries related to fertility

  • Family history and reproductive health background

  • Any other sensitive personal data or information ("SPDI") as defined under Indian law

We collect this information only with your explicit, informed consent. You may choose the amount and type of information you share.

2.3 Financial & Payment Information

If you pay for services, we may collect:

  • Payment card, UPI, or net banking details (processed securely)

  • Insurance provider and policy information (if applicable)

  • Billing name, address, and transaction history

All payments are processed by PCI DSS-compliant third-party payment gateways. IVF Pulse does not store your complete payment information.

2.4 Website & App Usage Data & Cookies

When you interact with our website or app, we may automatically collect:

  • IP address, device and browser information, operating system, device ID

  • Access dates/times, pages/screens viewed, and session duration

  • Cookies, web beacons, pixel tags, and similar technologies to track usage and personalize content

  • Analytics data (such as Google Analytics or app analytics tools) for service improvement

  • App usage statistics, crash reports, and diagnostic data

You can control cookies via your browser settings. Disabling certain cookies or permissions may impact functionality.

3. How We Use Your Information

We use your information to:

  • Facilitate connections with doctors, clinics, and fertility experts

  • Schedule and manage consultations, appointments, and treatment recommendations

  • Provide personalized care through our IVF Care Coaches

  • Enable IVF journey tracking and display of detailed IVF reports within the App

  • Respond to your queries and deliver requested information

  • Process payments and manage billing or insurance claims

  • Send service updates, reminders, newsletters, and promotional offers (only if you opt in)

  • Comply with medical, legal, and regulatory requirements

  • Monitor, analyze, and enhance the quality and security of our web and app platforms

We DO NOT:

  • Sell or rent your information to third parties for marketing

  • Share your health or financial data without your explicit consent

  • Store or retain sensitive payment data after transaction completion.

4. Data Sharing & Third-Party Disclosures

We will only share your data as necessary and as permitted by law, always with robust security measures in place.

4.1 With Healthcare Providers & Partners

Upon your request, we may share relevant information with:

  • Partner hospitals, clinics, and doctors for consultations or treatment planning

  • Diagnostic laboratories or imaging centers for investigations

  • Care Coaches for personalized support

Data is only shared with your explicit request or consent.

4.2 With Service Providers

We partner with trusted vendors for:

  • Payment processing, secure hosting, and technical support

  • Communication services (SMS, email, WhatsApp, push notifications)

  • Data analytics and IT infrastructure

All third-party service providers are contractually obligated to maintain strict confidentiality and data protection standards, and may not use your data for any other purpose.

4.3 Legal & Regulatory Disclosures

We may disclose your information if required to:

  • Comply with Indian healthcare laws, regulations (including the IT Act, 2000 & SPDI Rules, 2011)

  • Respond to legal requests from government authorities, courts, or regulators

  • Protect our rights, safety, or property, or those of our users or partners

  • Prevent or investigate suspected fraud, cyber threats, or other illegal activities

Wherever possible, we will notify you of such disclosures unless prohibited by law.

5. Data Security Measures

We employ industry-standard security to safeguard your information, including:

  • SSL/TLS encryption for all data transmission

  • Secure servers, restricted access, and firewalls

  • Role-based access control and staff training on privacy

  • Regular audits, vulnerability assessments, and incident response protocols

  • Data anonymization and minimization where possible

While we strive for complete security, no digital platform is entirely immune to risks. Please keep your password confidential and alert us of any suspicious activity.

6. Your Rights & Choices

As an individual, you have the following rights under Indian law (and, where applicable, under global data protection standards):

  • Right to Access: You may request a copy of your personal information held by us.

  • Right to Rectify: You can update or correct inaccuracies in your information.

  • Right to Erasure: You may request deletion of your information, subject to legal and contractual obligations.

  • Right to Withdraw Consent: You can withdraw your consent to data processing at any time.

  • Right to Data Portability: You may request transfer of your data to another provider, where technically feasible.

  • Right to Opt-Out: You can opt out of marketing communications at any time via unsubscribe links, app settings, or by contacting us.

To exercise any of these rights, please contact us at [email protected] or call +91-9611689081. We will respond within a reasonable time and in accordance with applicable law.

7. Data Retention Policy

We retain personal information only as long as required for:

  • The provision of services and legitimate business purposes

  • Legal, regulatory, or contractual obligations (e.g., healthcare records, tax compliance)

  • Medical records (as per Indian Medical Council guidelines)

  • Dispute resolution, audit, or fraud prevention

When no longer required, your data will be securely deleted, anonymized, or destroyed as per industry best practices.

8. Children’s Privacy

Our services are intended for adults. If you are under 18, you may use IVF Pulse only with the involvement of a parent or legal guardian. We do not knowingly collect personal data from minors. If you believe a child has provided us with personal information, please contact us for prompt removal.

9. Data Transfers

Your data may be processed and stored in India. If we transfer data outside India (for example, for cloud storage or support), we ensure adequate data protection standards and compliance with applicable Indian laws.

10. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in law, technology, or our data practices. Significant changes will be notified on our website, app, or via email. Your continued use of IVF Pulse after changes indicates your acceptance of the revised Policy.

Please check this page regularly for updates. The “Effective Date” above shows when this Policy was last revised.

11. Contact Us

For questions, requests, or complaints about this Privacy Policy or our data practices, contact:

IVF Pulse

2nd Block, 16, 4th cross, CMR Main Rd, Kalyan Nagar, Bengaluru, Karnataka 560043

Email: [email protected]

Phone: +91-9611689081

By using IVF Pulse (web or app), you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. If you do not agree, please refrain from using our services.